About This Project

Working with healthcare and especially pharmaceutical clients in the region, we are always challenged of not being able to speak about medical products directly not to mention the limited healthcare media in this part of the world. We partnered with key influencers to raise awareness online about Psoriasis and its treatment options by launching the campaign “Skin to Live In”.

We setup interviews with local doctors to speak to media about the disease and the company’s new treatment options without mentioning the name of the product. We facilitated interviews with actual patients that were used to highlight the challenges they face socially, physically and professionally.

The results we got were very impressive with strong coverage in print and online media as well as broadcast in addition to the engagement that was achieved on social media through the influencers.