Fekra team worked with SolarWinds on several campaigns to raise the profile of the company in the region and generate awareness on the company’s IT and management solutions to targeted stakeholders.
We utilized a mix of PR and marketing tools to generate wider outreach. The tools included press releases, interviews, opinion pieces, direct emailers, and digital advertising.
In 2018, we ran an awareness campaign highlighting their presence in the region and their products and services during GITEX. The main purpose of the campaign was to announce their participation at GITEX and generate footfall to their booth. On the back for the campaign, SolarWinds was able to sign an important deal with one of their targeted clients during GITEX worth several million dollars.