About This Project

Fekra generated positive awareness on the long-forgotten Mazda brand and promoted the new Mazda range of cars. The cars were and continue to be featured in all the top car magazines, dailies, radio and websites. Car reviews and coverage ranged from cover pages to full pages and 2,4,6 and 10 pages spread in addition to being rated as number one amongst its same category of cars. The noise created on the car after being quiet for a long time managed to earn it several nominations and awards.