About This Project

Infinity Tower – world’s tallest twisted tower in Dubai

Fekra team was responsible for organizing the press conference to announce the launch of the new tower. We had full media attendance from top tier media – print, TV, radio and online attending the conference and launch event. Media interview was organized with Cayan chairman during the event. Fekra also coordinated with media guided tours and filming of the tower from inside. Full media coverage was generated for months to follow. Tower was featured on Reuters, CNN, MBC, Euronews and others.

Media attendance and coverage included all UAE dailies, international news wires, local and international TV channels, business and trade magazines, online news portals